‍

Blake, Wm. The Book of Thel, object 16. 1796.

‍

A new initiative allows artists to list “Nature” as a featured artist on tracks that use natural sounds, directing royalties to environmental causes. The project, supported by platforms like Spotify and Apple Music, aims to fund conservation efforts.

The idea was introduced by the Museum for the United Nations with the hope of raising $40 million in four years. Artists like Ellie Goulding and Aurora have already joined the initiative. 

Brian Eno, pioneer of ambient music: “Hopefully it’ll be a river, or a torrent, or a flood of royalties—and then what we do is distribute that among groups of people who are working on projects to help us deal with the future.”