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Blake, Wm. For Children- The Gates of Paradise. 1793.

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A media giant that owns over 185 local news stations across the U.S. tailors coverage based on what viewers fear the most. Every year, Sinclair Broadcasting sends short surveys to viewers asking them: “What are you most afraid of?” The findings mirror what the stations spend the most time covering, such as crime, homelessness, and failing schools.

For instance, Sinclair purchased the Baltimore Sun last month, and CEO David Smith immediately told staff to start working on a documentary about Baltimore’s decline, according to current and former staffers.

In Seattle, a local Sinclair station devotes a special section on its website to “Crisis in the Classroom,” focusing on dysfunction in city schools, and “Project Seattle,” which zeroes in on homelessness. The homepage is often heavy on crime stories.

These revelations come as studies have found the most common emotions people feel after consuming news are anger, disgust, and fear.