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Blake, Wm. The Entombment. 1780.

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William “Bill” Post, the inventor of Pop-Tarts, has died at the age of 96. He engineered the iconic breakfast item while working as a Keebler plant manager in the early 1960s.

After being approached by Kellogg’s executives to create a toaster breakfast, Post and his team created what was initially called fruit scones. This product quickly became Pop-Tarts following a successful test market in Cleveland in 1963.

Family members described Post as a humble man who had a “servant’s heart that seemed to overflow with generosity.”