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Blake, Wm. The Vision of the Last Judgment. 1808.

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Social media has shifted from personal networks for regular people to a commercialized domain dominated by influencers, an executive of a content creator venture firm says.

Sasha Kaletsky, co-founder and managing partner at Creator Ventures, said at a forum in Abu Dhabi: “People are posting a lot less on public social media. And so your feed is no longer made up of your high school friends or your prom date from seven years ago. Now you’re just seeing people who are professionally entertaining you.”

Kaletsky emphasized that social media networks are becoming “distribution platforms rather than follower platforms.”

“All these original platforms, whether it’s Twitter, Instagram, even Facebook back in the day, were things where you would follow certain creators alongside your own friends, and watch their content in your feeds. It’d be a friend, and it’d be a creator next to each other. That’s changing completely. In five years, that will have totally changed to the extent that you don’t bother with friends anymore.”

The creator economy is booming, expected to reach $480 billion by 2027 according to Goldman Sachs, double the current $250 billion value of the sector.