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Blake, Wm. The Wrath of Elihu. 1805.

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UFC President Dana White has issued strong words to sponsors who try to tell him what to think by threatening to pull money.

White was asked in an interview if companies would stop being political if more people like him and Elon Musk, who told advertisers boycotting X to “go fuck themselves,” called them out for their predatory behavior.

White: “There’s more people than just me and Elon now that feel that way. Just because you sponsor us doesn’t mean you run this business, and you’re definitely not telling me what to do. That’s a fact. That’s never going to happen, ever. Don’t ever fucking call me and tell me what you want me to do because you sponsor us. That is never going to happen. So if that’s the type of person that you are, don’t even bother trying to sponsor the UFC.”

There are already some signs that corporations are starting to panic. For instance, Netflix has resumed advertising on X just weeks after the streaming giant boycotted the platform over “antisemitism.”